[Virgin Media - Virgin More Idents ]
[Project Details]
To introduce their exclusive new channel, Virgin More, Virgin Media sought the expertise of our team at Piranha Bar to craft idents that embodied the brand's essence.
In collaboration with Director Richard Chaney, I contributed to the creation of two distinct idents for Virgin More: "Clouds" and "Neon Fields".
For "Clouds", I ventured into the realm of Houdini for the first time. The entire project — from sculpting the clouds to orchestrating the lighting and rendering — was executed entirely within Houdini. While it can be daunting to immerse oneself into new software, especially one as intricate as Houdini, confronting it directly often proves to be the best learning curve. The journey was both challenging and enlightening.
On the other hand, "Neon Fields" was conceptualized in Cinema 4D. Designing the sporty light display on the expansive salt flats of the Virgin More landscape was great fun to execute.
One "More" thing...this campaign along with it's two other pieces from Sam Boyd and Jack Bowler, won Bronze for Film Craft animtion campaign at the 2023 ICADs!
One "More" thing...this campaign along with it's two other pieces from Sam Boyd and Jack Bowler, won Bronze for Film Craft animtion campaign at the 2023 ICADs!
CREDITS
Director | Concept | Design: Richard Chaney
Producer: Aileen Heavey
Design: Shaun Kelly
Audio: Sean King
Client: Anthony Nilan
Producer: Aileen Heavey
Design: Shaun Kelly
Audio: Sean King
Client: Anthony Nilan
CLOUDS & NEON FIELDS
3D Lead: Cormac Kelly
MOUNT CRYSTAL
3D Lead: Sam Boyd
Additional 3D: Flauberth Carvalho & Emma Elisabeth Petersson
Animation: Alessia Iorio
Additional 3D: Flauberth Carvalho & Emma Elisabeth Petersson
Animation: Alessia Iorio
MORETROPOLIS
3D Lead: Jack Bowler
Additional 3D & 2D Animation: Emma Elisabeth Petersson
Additional 3D & 2D Animation: Emma Elisabeth Petersson
