Pinergy

Pinergy. A miniature 3D world of charm, eerie detail, and cinematic horror inspiration brought each tiny scene to life. From genre-tinged TVC moments to bold OOH stills, these bespoke dioramas turned playful spookiness into a delightfully twisted reality.

PINERGY

GABHA teamed up with the brilliant crew at The Public House to bring the new Pinergy campaign to life by crafting a miniature series of worlds and dioramas in 3D, each one packed with charm, eerie little details, and its own rich atmosphere. Drawing inspiration from the horror greats of Cronenberg, Wes Craven, and John Carpenter, we framed and directed our tiny horror-infused scenes with a cinematic wink, blending playful spookiness with handcrafted character. From a lively, genre-tinged TVC to striking stills for the OOH campaign, we built a series of bespoke scenes that turn imagination into a delightfully twisted reality.

The main film unfolded across four separate scenes, each crafted with two distinct moods and tones: classic, shadowy horror that gradually transformed into bright, warm miniatures. This contrast became the heart of the narrative. Light—and the way it shaped silhouettes, depth, and atmosphere—served as the key tool for both the animation and storytelling. By shifting light, colour, and tone, each scene evolved from eerie tension into inviting charm, revealing the playful world hidden beneath the horror.

The Hotel Lobby

The Farm

The Apartment Block

The Brewery

OOH Stills

A second key part of the creative delivery was producing a set of high-resolution stills for each plinth and its miniature structure, captured in both bright and dark environments. These paired lighting treatments highlighted the dual nature of the campaign—showcasing the eerie, atmospheric mood of the darker setups alongside the warm, inviting charm of their brighter counterparts. The stills served as a detailed, complementary extension of the film’s visual language, bringing each scene to life in crisp, carefully crafted compositions.